Business Dronacharya

Project Summary

Business Dhronacharya is an Institute for Entrepreneurship led by Gunaseelan. They offer courses for entrepreneurs, business people and business enthusiasts. The leads of Business Dhronacharya was only from direct marketing and the website was unorganized with non-user-friendly interfaces. So, our responsibility was to design a scripted user-friendly conversion-based landing page to increase the number of online course enrollment.

Strategy & Planning

We planned to grab the user’s attention at the very moment. Visuals attract the users the most and so asked the client to produce a video explaining about the course information to embed it on the website. We planned to make the extreme use of technology like PHP, HTML and Bootstrap to get the finest output. The strategy was to integrate an independent database to handle the details of the leads generated from forms with SMS and mail notification alert for new clients. We also optimised the overall code and images to reduce the page load, thereby reducing the overall bounce rate.

Mobile Responsive Design

Since the leads are from social media, a mobile-friendly website is important to engage users from mobile devices. The faster mobile responsive website helped to reduce the bounce rates while running FB Ad campaigns.




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  • Client Name Guna
  • Date 2019-06-25
  • Platforms Php
  • Address ---